With over 800 million users, it’s no wonder why so many marketers are quickly hopping on the Instagram bandwagon these days. If you’re undecided about whether or not the platform is worth your time, you’re certainly not alone in your thoughts.Many people are in the same boat as you are but we suggest you go ahead and give it a try!
If you’re based in DC, our social media strategies can help your business succeed. We also provide social media for Tampa businesses, and we can assist companies located anywhere in between. So no matter where you are, WebFX can help you create a successful social media campaign.
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1. It’s visual
Instagram is a different social media platform than most because it focuses on photos and videos, instead of text and links. Because visual content is more engaging, this is a great opportunity for marketers. Instead of trying to get followers to your site, you can use photos to show off your products or services and explain the benefits of working with you.
Images and videos are a great way to show off your products and services, and to give potential customers a taste of your company culture. Behind-the-scenes content is a great way to show what makes your business special, and it’s a great way to connect with potential customers on a more personal level.
2. It has high engagement rates
In 2016, Instagram users liked over 4.2 billion posts per day. On average, posts with at least one hashtag received 12.6% more engagement than posts without any hashtags. This is just one of the many reasons why marketers love using the platform.
Organic reach on Facebook is dropping, which is disappointing for marketers who rely on the platform to engage with their followers. However, when you post on Instagram, more of your לייקים באינסטגרם are likely to see it. This is a big advantage, especially when you consider that many marketers now use paid advertising features on Facebook just to get their posts in front of their own followers.
3. Your business may already be there
If you have a physical location for your business, like a store or restaurant, it’s likely that some of your customers have posted about you on Instagram. People can add location tags to their posts, so if anyone has ever posted a photo while at your business, there’s a good chance it has a tag on Instagram.
This is one more reason to make sure you’re active on the platform – so you can see what people are saying about you and respond accordingly. Customers tagging photos of your products with your brand name is a good thing – especially for retailers who sell clothing, housewares, and other consumer-based products. Even if you have no plans to use Instagram for business purposes, we suggest you create a personal account so you can stay up-to-date on what customers are sharing. By monitoring posts that use your location tag or brand as a hashtag, you can get valuable insights about your business.
4. It’s great for building your brand
Unlike most social platforms, Instagram won’t do all the work for you in regards to sending traffic to your site.
Yes, this may seem like a disadvantage at first, but if you were hoping to drive revenue directly from Instagram, it’s actually not that bad.